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10 Signs You Need A New Website Design

With the emergence of mobile technology, having a website is more important than ever. In fact, having an outdated website can be just as bad for your business as not having any web presence at all. If it’s been 6 months or more since the last time your website has been updated, it might be time to consider a redesign.

10 Signs You Need a New Website Design:

  1. Your branding and messaging is outdated
    Your website needs to showcase your current branding and messaging so your customers recognize you when they search for you online.
  2. You can’t update your own website
    Having to rely on a designer who is not on your payroll to update content on your website puts you at a serious disadvantage. Most new websites use a content management system which allows you to login to your website and update content.
  3. Your website is slow
    The rate at which visitors leave your website without interacting with more than one page will increase by 100% if your website takes 4 seconds to load. That number increases by 150% if your website takes 8 or more seconds to load.[4]
  4. Your website is not generating any leads
    Potential customers need to be directed through your website with clear navigation and appropriate calls to action. If these elements don’t exist, or can’t be found easily, then your website will not generate any leads.
  5. Your design is outdated
    If your website uses elements like splash pages and flash, or just plain feels “old,” it’s time to consider a redesign. 94% of people blame design for why they do not trust a company’s website.[3]
  6. Your website doesn’t show up on Google
    Let’s face it, when a customer is looking for a product or service, they will turn to Google to find what they’re looking for. 86% of customers who make their purchases in-store research products or services online first using general phrases.[2]
  7. Your website is not responsive/does not work on mobile
    Mobile use surpassed desktop use by Americans as of February 2014.[1] This means that potential customers are more likely to search for you via their mobile device. If your website isn’t accessible, then that is a lost customer.
  8. Your website is not connected to your social media
    Social media is a great way to connect with your customers. If you are active on social media, but those channels are not integrated with your website, then your audience will not be able to connect with you easily.
  9. You are ashamed of sharing your website
    Do you avoid directing people to your website? Then it is time for an update. In today’s market, having an online presence is necessary to the overall success of your business. By investing in your website now, you will increase your business in the future.
  10. You think your competitor’s website is better
    If you are looking at your competition’s website, chances are your audience is too. Customers will go to the website with the best user experience, and if that isn’t your website, then you are losing business.

[1] http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
[2] http://www.mediapost.com/publications/article/160988/web-influences-trillion-dollar-retail-sales.html#axzz2a0Th0me7
[3] http://www.ironpaper.com/webintel/articles/10-web-design-statistics/#.VJLcQivF98M
[4] http://www.instantshift.com/2013/09/02/importance-of-effective-website-design-infographic/