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8 Benefits Of Responsive Web Design

Whether or not you sell products online, a website is important for your business. Customers will research you online before determining if they will purchase your products or services.[1] According to the UN, an estimated 6 billion people worldwide have access to a smartphone.[2] With millions of potential customers accessing the internet via smartphone, not having a mobile solution for your website is no longer an option.

What is Responsive Web Design?

Responsive web design is the practice of building websites on a fluid grid that adjust to any screen resolution. Your website will automatically give potential customers the best viewing experience possible.

Benefits of Responsive Web Design:

  1. Avoid a high bounce rate
    48% of users say that if a website is not responsive, it is a sign to them that the company does not care.[3]
  2. Reach more customers
    Over half of all local searches are done on a mobile device.[4] Ensure that potential customers are able to easily interact with your site on their mobile device.
  3. Better user experience
    Have you ever viewed a website where you had to zoom in and scroll around the page to view all of the text and images? How long did you stay on this page before getting frustrated and leaving? A responsive website will give your viewers a pleasant mobile experience by having a website that adjusts to their screen size.
  4. Convert more viewers into customers
    67% of customers were more likely to purchase products or services from a mobile friendly website.[5]
  5. Save time and money
    There is no extra cost of developing and maintaining a separate mobile site, so all of your time and resources can be spent making your company website the best it can be.
  6. Avoid duplicate content
    Having a separate mobile site will cause you to have the same content repeated twice. Google negatively ranks websites that have duplicate content.
  7. Benefit from one URL
    When your website is accessible from one URL, it is easier for viewers to find, share, and interact with your website.
  8. Google officially recommends responsive
    In 2012 Google’s Web Master Trends Analyst went on record saying responsive websites are easier for Google to crawl and index your website.[6]­

[1] http://socialmouths.com/blog/2013/03/06/how-to-build-instant-trust-on-your-website/
[2] http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/
[3] http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile-Web-Design-Statistics-All-Marketers-Should-Know-About
[4] http://www.huffingtonpost.com/john-rampton/business-mobile-responsive-design_b_5267077.html
[5] http://www.ironpaper.com/webintel/articles/10-web-design-statistics/#.VIdUHDHF98M
[6] http://searchengineland.com/google-finally-takes-a-clear-stance-on-mobile-seo-practices-123543