2018 was a big year for digital signage and its use throughout multiple industries. This year we will continue to see digital signage and displays used for new applications. Discover 2019’s digital signage trends as we take a look at several industries from the corporate boardroom to the fast-paced world of the restaurant business.
Education
Digital signage and displays will continue to help personalize education in the classroom. With the continued innovation in virtual reality, students will be able to learn in a more interactive environment. Students will have access to video walls and interactive screens that will create an immersive learning experience. According to an article by Kitcast, digital signage and displays will also play a role in helping students with different learning abilities. For example, the combination of audio and visual can be extremely beneficial for a student learning with dyslexia. We will see digital displays introduced to more and more classrooms.
Healthcare
The healthcare industry is increasingly using digital applications to connect with their patients. Doctor’s offices use digital signage to educate and inform, as well as integrate them into their physical practice.
Corporate Communications
Virtual collaboration continues to be a rising trend in the boardroom. Digital displays allow multiple people to collaborate simultaneously by directly writing and interacting on the board. Digital signage also enhances the video conferencing experience allowing for better communication in important meetings that can’t take place in the same physical office.
Hospitality
Restaurants are beginning to jump on the digital signage trend in 2019. Digital signage provides a way for restaurants to share their story and create stronger personal connections with customers. As environmental concerns continue to become more prominent, especially in the restaurant industry, digital signage will also play a role in finding more eco-friendly solutions. Digital displays will be used more for menus that are easier to update, to show off special menu items, and to display their social media streams.
Digital signage kiosks will continue to become more popular as causal restaurants start to use them for the ordering and checkout process. Hotels will also be using more digital signage as kiosks to streamline the check-in process as well as show off the interiors of the hotel and company culture.
Churches and Historic Sites
As attendance continues to decline, it will be even more important for churches to be active online in order to reach the younger generations. Digital signage will come into play by showcasing their social media feeds and connecting more with the youth.
Interconnectivity continues to be a rising trend, according to Nauticomp. Historic sites and museums will use digital signage to their advantage. Tourists will be able to take a virtual tour and press certain touch points on the screens to learn more about the history of different aspects of the sites.
Retail
The retail industry will be one of the biggest benefactors of digital signage technology in 2019. As the development of artificial intelligence technology continues to grow, shopping will become an even more personalized experience. Retailers can use digital signage to show customers products tailored to their interests. Shoppers will spend more time in stores searching the isles and be more likely to make a purchase. According to Gadget Miner, video captures more attention than static displays. Therefore, digital signage can also be used to play product and company videos.
Overall 2019 will see more industries experimenting with digital signage and displays in their place of business. This will create a greater connection and more personal experience for customers and students.
