With data security becoming more and more of a concern, the General Data Protection Regulations (GDPR) being implemented in the European Union is sure to become the precedent for other countries, like the United States. Your company can use GDPR as an advantage by becoming compliant with these regulations as soon as possible. By adopting these regulations, you will show your customers that you value their privacy and security. In turn, your customers will trust you. Here are a few quick ways you can get ahead of the competition.
Easy Opt-in and Opt-out
A Single Socket Layer, or SSL certificate, is a small file that you put into your website. It makes all your content secure between servers, can help your Google search engine optimization (SEO), and help build trust with your customers. The SSL certificate provides the “padlock” symbol that you often see in web browsers and the “https://” in front of your domain name. When your customers see this, they know that your website is secure.
Social Media Advertising
If you plan on using email addresses for social media marketing lists you must make users aware. They have to willingly opt into the social media marketing and you must provide them with an easy method to opt-out.
Input forms on your website cannot have prefilled form fields. This is considered implied consent. Your forms must be clear and allow your website visitors to give explicit consent for each type of processing. The user must give their consent freely for everything they are opting into.
Lastly, you must notify users of any data breach that takes place within 72 hours. Furthermore, if the breach puts users’ freedoms and rights at risk, then the Information Commissioners Office website must also be notified.
Ultimately you want to get ahead of the competition and comply with the regulations of GDPR as it will quickly become the standard. By doing so you will build trust with your customers and build your company’s reputation as a trusted source.