It’s no secret that we are becoming a more digitally focused world.
Shopping habits are changing. Consumers are becoming more reliant on digital content to help them make informed purchasing decisions. As a result, business owners like you are incorporating digital signage into their marketing strategies.
Effective communication is just one of the many benefits of digital signage that we have outlined below. See how digital signage can help you reach your business goals.
Easily update content
Digital signage is extremely versatile. This makes it easy to incorporate in almost any environment. You have the ability to update your content at a moment’s notice. With an internet connection, you can change the display on all your signs from virtually anywhere. That means you can post timely promotions or feature a hot product instantly. With remote access and control, you will be able to keep your brand consistent across multiple locations and ensure you are making your best impression.
Cost-effective
Traditional print signage is a much more time-consuming process. Your design has to be created, printed, and installed. This makes it more costly to keep your content consistently updated. Digital signage allows you to publish new creative instantly without needing to have it printed and installed. This means your marketing campaign can now revolve around local events. Having the ability to create more targeted ads will lead to greater results and overall profits.
Increase sales
One in five consumers say they made unplanned, impulse buys after seeing a digital advertisement. Digital signage helps bring customers into your storefront who otherwise might have kept walking. Once in the store digital advertising can help further influence your customer to make an impulse purchase.
Increase customer experience
Shoppers don’t enjoy waiting in long lines. We all know this from personal experience. Long lines can be a strong enough reason for a shopper to leave a store, and their potential purchase, behind. If your customers have something to keep themselves occupied, then they don’t mind waiting in line as much. Digital displays can help keep your customers entertained by showing current advertisements, featuring products or even displaying the news and weather.
Increase retention
Digital display ads that take advantage of using video have higher recall rates compared to static ads. In fact, digital display ads have a recall rate of 83%. The more your customers are able to remember about you and your brand, the more they are likely to share it with others. Your brand awareness will spread and customers will be more likely to purchase your products and services because they feel they have an established connection with you and your brand.
Collect data
Digital displays that are programmed to interact with your customers can help you capture valuable data. Displays can report which products your customers searched for the most or how long they stuck around to view your ad. You will be able to determine which products you may need to adjust the price for or whether your ad needs updating. With these types of analytics, you will be able to create extremely targeted marketing strategies.
Improve internal communication
Digital signage in your office can help increase communication. Having monitors spread throughout especially in high traffic areas can help keep your employees informed. For example, you can display the meeting room schedule for the day so employees are aware of when it is occupied. You can also display upcoming events or company news.
There are many benefits of digital signage such as creating a better experience for you, your employees, and most importantly your customers. Explore your options to incorporate digital signage in your business today.
