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Benefits Of Digital Signage - Speros - Savannah, GA

It’s no secret that we are becoming a more digitally focused world.

Shopping habits are changing. Consumers are becoming more reliant on digital content to help them make informed purchasing decisions. As a result, business owners like you are incorporating digital signage into their marketing strategies.

Effective communication is just one of the many benefits of digital signage that we have outlined below. See how digital signage can help you reach your business goals.

Easily update content

Digital signage is extremely versatile. This makes it easy to incorporate in almost any environment. You have the ability to update your content at a moment’s notice. With an internet connection, you can change the display on all your signs from virtually anywhere. That means you can post timely promotions or feature a hot product instantly. With remote access and control, you will be able to keep your brand consistent across multiple locations and ensure you are making your best impression.


Traditional print signage is a much more time-consuming process. Your design has to be created, printed, and installed. This makes it more costly to keep your content consistently updated. Digital signage allows you to publish new creative instantly without needing to have it printed and installed. This means your marketing campaign can now revolve around local events. Having the ability to create more targeted ads will lead to greater results and overall profits.

Increase sales

One in five consumers say they made unplanned, impulse buys after seeing a digital advertisement. Digital signage helps bring customers into your storefront who otherwise might have kept walking. Once in the store digital advertising can help further influence your customer to make an impulse purchase.

Increase customer experience

Shoppers don’t enjoy waiting in long lines. We all know this from personal experience. Long lines can be a strong enough reason for a shopper to leave a store, and their potential purchase, behind. If your customers have something to keep themselves occupied, then they don’t mind waiting in line as much. Digital displays can help keep your customers entertained by showing current advertisements, featuring products or even displaying the news and weather.

Increase retention

Digital display ads that take advantage of using video have higher recall rates compared to static ads. In fact, digital display ads have a recall rate of 83%. The more your customers are able to remember about you and your brand, the more they are likely to share it with others. Your brand awareness will spread and customers will be more likely to purchase your products and services because they feel they have an established connection with you and your brand.

Collect data

Digital displays that are programmed to interact with your customers can help you capture valuable data. Displays can report which products your customers searched for the most or how long they stuck around to view your ad. You will be able to determine which products you may need to adjust the price for or whether your ad needs updating. With these types of analytics, you will be able to create extremely targeted marketing strategies.

Improve internal communication

Digital signage in your office can help increase communication. Having monitors spread throughout especially in high traffic areas can help keep your employees informed. For example, you can display the meeting room schedule for the day so employees are aware of when it is occupied. You can also display upcoming events or company news.

There are many benefits of digital signage such as creating a better experience for you, your employees, and most importantly your customers. Explore your options to incorporate digital signage in your business today.


"Great staff! immediately responsive to our urgent repair requests. They were meticulous in diagnosing our issues and made the repairs as quickly as they could. They are a pleasure to work with! Speros provided emergency repair service during a weekend when our cabling suffered accidental damage. Speros dispatched two technicians that worked tirelessly to restore the multiple severed fiber cables.  It was not long before the entire campus was back to normal.  It was exceptional and timely service by Speros."

Joan Strother
Savannah Country Day

"Speros has been our law firm's primary internet service provider for 10+ years. Rarely do I need to ask for a service work order because they are on top of regular maintenance. Recently, I was getting requests to reboot following critical software, asked to set reboots to be automatic after midnight, so it did not disrupt our workdays. Within 30 minutes of my request, it was done. THAT is good service. THANK YOU, SPEROS Team."

Doug Andrews
Andrews & Sanders Law Firm

"Have worked with Speros for over two decades mostly for old school landline requirements of my medical office.
Now have needed a website design.
In these extremely difficult times for all, I have found Heather, Esther, and Mary Elizabeth a phenomenal team to work thru this new endeavor for my private practice's needs."

Dr. Richard Roth
Roth Aviation Medical Services

"I am starting my own medical practice and have chosen Speros to assist with my logo design, website, IT support and phone systems. Great experience. The team at Speros is knowledgeable and professional."

Dr. Ismary De Castro
Savannah Endocrinology

"Everyone at Speros was very friendly and helpful. They communicated with our existing software/hardware management company and made it out to work on our network quickly on short notice, and had the whole issue solved in very little time. Will use this business again for our network needs. The tech that came out was amazingly easy to work with and was respectful of our hospitals covid-19 policies."

Anthony Phoumivong

"The biggest benefit of having Speros install and maintain our networking, servers, and backups have been the reliability. They provide professional, personalized service and have rapid response times. You can trust Speros to provide you with fast, professional service, and to resolve your complex issues quickly!"

Paul Waldhour
Paper Chemical Supply

"The biggest benefit of having Speros as our IT provider is their fast response times. Speros stays on top of your issues, and they follow through to make sure your problems are resolved correctly. They are a pleasure to work with!"

Ann Cowart
Oelschigs Nursery