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Best Video Conferencing Apps For Small Businesses

Video conferencing helps businesses hold face to face meetings with people all over the world. With so many web conferencing options available, you may have a hard time deciding which one is the best for your organization. We have taken a look at a few of the most commonly used video conferencing apps for small businesses to see how they compare. Take a look below to see which platform we recommend.

Google Hangouts

Most people are familiar with Google Hangouts and over 1 billion people have a Gmail account worldwide. Google Hangouts is free to Gmail users, but you have to set up your hangout through your Gmail account. This means you either have to create a new email specifically for hosting a Google Hangout or share your personal email with business contacts.

Once you have created your Gmail account, you will be able to start a video call. You can invite anyone to your Google Hangout whether they have a Gmail account or not. The platform only lets you video chat with up to 10 people, but you can also instant message across multiple devices.


Skype has several different plans to choose from and many people are already familiar with it. Their free plan is perfect for video chatting with friends and family or small businesses.

On its largest plan, Skype for Business, you can meet with up to 250 people. You are also able to record meetings and instant message contacts from any device. Plans range from free to $35 per user.

Skype for Business is only available for businesses that use Office365. However, you can invite anyone to attend. This may be a good option for businesses who use Office365 and have multiple locations or remote employees.


WebEx starts at $13.50 per host per month and goes up to the business plan at $26.95 per host per month. The business plan allows for up to 200 participants. Other features include screen sharing, the ability to join from any video system, and cloud recording and storage.

One of their best features is the ability to create a permanent, private meeting room link. WebEx does not integrate with other apps or other video conferencing platforms, but if you have the budget this platform is not a bad choice.


GoToMeeting provides many great features, but be prepared to pay for them. Their starter package is $14 month for just 10 participants, and the next level up is $29 a month for 150 participants.

The Pro package includes screen sharing, unlimited recording, and personal meeting rooms along with several other useful features.

One major disadvantage users reported was that the screen display is not very good quality, and often looked very fuzzy. Overall this platform is pretty feature rich, but it comes at a higher subscription cost.


The Zoom platform has packages ranging from free for individual users, to enterprise level applications. They also have solutions for small and medium-sized businesses.

With the Basic package, you can have up to 100 participants, and unlimited meetings. However, group meetings are limited to no more than 40 minutes. The Pro and Business packages are great for small to medium-sized businesses. You can host up to 100 participants, record meetings, manage users. The meeting duration limit is 24 hours with this plan.

Zoom is one of the more user-friendly platforms. It allows for easy one-touch joining and group collaboration. One of the best advantages is the quality of video and sound.

The only real disadvantage we could find with this platform was that the free package limited the time of group meetings. When you compare the cost of the other platforms, Zoom gives you the most features and best quality for your buck.

When comparing the video conferencing apps for small businesses, you have to decide what features are important to you and your business. How often will you be making video conference calls and how many participants? If you want a user-friendly platform with great features at a low cost, we recommend Zoom.

The opinions contained in this post are our own. We did not receive any compensation for recommending any of these products.