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Responsive Web Design - Speros - Savannah, GA

We previously wrote an article about 8 benefits of responsive web design in 2014. We thought we’d circle back around and update that article to make it more relevant.

You strive to give your customers the best experience with your business. Whether that is providing excellent customer service or creating a memorable atmosphere, your goal is to delight your customers.

But, a lot of business owners don’t give a second thought to the experience their customers have with their website. According to SCORE, only 64% of small businesses have a website, and 19% of those don’t have a mobile-friendly website.

We know by looking at Google Analytics that 38% of our website visitors in 2018 were using a mobile device. If our website wasn’t mobile-friendly, we would miss out on almost half of our website visitors.

How do I make my website mobile-friendly?

According to Pew Research, 77% of American adults own a smartphone. It shouldn’t come as a surprise then that 77% of American adults go online on a daily basis.

When considering a new website for your business, it’s important to think about a mobile-first design rather than trying to make your existing website mobile-friendly.

At Speros, we advocate for responsive web design. So does Google.

Responsive web design is the practice of building websites on a fluid grid. This grid will adjust to any screen resolution, giving your customers the best view of your website no matter what device they are on.

Here are some of the benefits of responsive web design.

Save Time and Money

Back in the day (like, prior to 2011), you would need your primary website for desktops and then a second site for smartphones. You may have even needed a third site for tablets.

You only need one site if you use a responsive design. There is no extra cost of developing and maintaining a separate mobile site. Your time and resources can be spent on making your company website the best it can be.

Better User Experience

Have you ever viewed a website where you had to zoom in and scroll around the page to view all of the text and images? How long did you stay on this page before getting frustrated and leaving?

A responsive website adapts to any screen so that it looks great on any device. Think of each element on your website as a modular unit. Each unit will adjust its size and placement based on screen size. This way no one will have to zoom in to see anything on your website.


Having a single website that is adjustable ensures that your website always has a consistent appearance. It also ensures that you’re delivering the same content across each device.

When you have a website that isn’t designed for mobile or is a website made exclusively for mobile, you can experience glitches across devices.

Keep Visitors on Your Site

According to Google, 29% of mobile website visitors will leave your site immediately if they can’t find what they are looking for.

Guess whose site they will go to? That’s right, your competitor.

User experience directly contributes to how long visitors stay on your site, and whether or not they make a purchase. A responsive design will ensure that you aren’t leaving anyone out.

Improve Your SEO

Other mobile website solutions require you to have 2 sets of code. You may even have to have 2 separate URLs as well. This makes it harder for Google to properly rank your website content.

In 2012, Google went on record to specifically recommend responsive design over other mobile design solutions. Responsive design is not only easier for visitors, but it’s also easier for Google as well. It allows Google to crawl your content faster and index your web pages easier.

Future Proof Your Website

The number one advantage to responsive website design is that your site is built for the future. Since your website adjusts to any screen size, you won’t have to worry about how it will look on any new devices.


"Great staff! immediately responsive to our urgent repair requests. They were meticulous in diagnosing our issues and made the repairs as quickly as they could. They are a pleasure to work with! Speros provided emergency repair service during a weekend when our cabling suffered accidental damage. Speros dispatched two technicians that worked tirelessly to restore the multiple severed fiber cables.  It was not long before the entire campus was back to normal.  It was exceptional and timely service by Speros."

Joan Strother
Savannah Country Day

"Speros has been our law firm's primary internet service provider for 10+ years. Rarely do I need to ask for a service work order because they are on top of regular maintenance. Recently, I was getting requests to reboot following critical software, asked to set reboots to be automatic after midnight, so it did not disrupt our workdays. Within 30 minutes of my request, it was done. THAT is good service. THANK YOU, SPEROS Team."

Doug Andrews
Andrews & Sanders Law Firm

"Have worked with Speros for over two decades mostly for old school landline requirements of my medical office.
Now have needed a website design.
In these extremely difficult times for all, I have found Heather, Esther, and Mary Elizabeth a phenomenal team to work thru this new endeavor for my private practice's needs."

Dr. Richard Roth
Roth Aviation Medical Services

"I am starting my own medical practice and have chosen Speros to assist with my logo design, website, IT support and phone systems. Great experience. The team at Speros is knowledgeable and professional."

Dr. Ismary De Castro
Savannah Endocrinology

"Everyone at Speros was very friendly and helpful. They communicated with our existing software/hardware management company and made it out to work on our network quickly on short notice, and had the whole issue solved in very little time. Will use this business again for our network needs. The tech that came out was amazingly easy to work with and was respectful of our hospitals covid-19 policies."

Anthony Phoumivong

"The biggest benefit of having Speros install and maintain our networking, servers, and backups have been the reliability. They provide professional, personalized service and have rapid response times. You can trust Speros to provide you with fast, professional service, and to resolve your complex issues quickly!"

Paul Waldhour
Paper Chemical Supply

"The biggest benefit of having Speros as our IT provider is their fast response times. Speros stays on top of your issues, and they follow through to make sure your problems are resolved correctly. They are a pleasure to work with!"

Ann Cowart
Oelschigs Nursery